Luxury e-commerce redesign
Aura Luxe Packaging
A premium skincare and packaging brand with a store that looked and felt nothing like the products it was selling — and a mobile experience that lost buyers at the checkout.
A PREMIUM BRAND IN A BUDGET STORE
Aura sells a product people buy with their eyes. The store did not reflect that: a dated theme, product photography squeezed into small tiles, and specifications buried below three scrolls of generic copy. Visitors arriving from social ads landed on a page that felt cheaper than the product in the picture.
The mobile experience made it worse. Most traffic was on phones, and the checkout asked for too much, too early, with shipping costs revealed only at the last step. Carts were being created and abandoned in large numbers.
WHAT WE DID
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WHAT WE BUILT
- Shopify redesign across all core templates
- Reworked product detail pages
- Streamlined mobile-first checkout
- Collection pages with useful filters
- Campaign landing sections the team can reuse
- Optimised imagery and page weight
PLACEHOLDER: confirm the final conversion figure and the period it covers before publishing.
“The e-commerce redesign completely changed how luxury buyers perceive our brand. Our conversion rates improved within 30 days, and customer feedback on the UI has been phenomenal.”
SERVICES USED
E-commerce Development
We design and build Shopify and WooCommerce stores with fast product pages, a checkout that works on a phone, and the payment, shipping and inventory tools running quietly behind it.
Learn moreShopify Development
Custom Shopify themes, app integrations and migrations — built so your store looks like your brand, loads fast, and makes buying the easiest thing on the page.
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