Real-device baseline
We measure Core Web Vitals on a mid-range phone and a normal connection, plus real user data where it is available.
08 / Services
Make the site fast on a real phone
Core Web Vitals, page speed and server tuning for WordPress, WooCommerce and Shopify — measured on mid-range devices and real connections, not on a developer’s laptop.
- Projects delivered
- 50+
- Years of experience
- 10+
- Countries served
- 15+
- Typical project
- 1–3 wks
SPEED IS A FEATURE YOUR CUSTOMERS FEEL
Nobody visits a website to admire how quickly it loads — they simply leave when it does not. On mobile data, a few extra seconds is enough for a meaningful share of visitors to give up before they have seen anything, and for an online store that is measured directly in orders that never happened.
Search engines measure it too. Core Web Vitals are part of how Google evaluates a page: how quickly the main content appears, how soon the page responds to a tap, and whether things jump around while it loads. The scores are not the point — they are a proxy for whether the experience feels solid.
Speed work is also unusually measurable. We take a baseline on real devices, fix in order of impact, and show you the before and after, so you can see exactly what changed rather than trusting a green number in a tool. Most sites do not need a rebuild to get faster; they need the heaviest few problems removed.
SIGNS YOU NEED SPEED WORK
If any of these are true, visitors are almost certainly leaving before they see what you offer.
Ask for a speed audit- Common warning signs
- Search Console reports URLs failing Core Web Vitals
- The site feels fine on office wifi and slow on mobile data
- Pages jump around while they load
- Taps do nothing for a moment after the page appears
- Ad campaigns get clicks but the landing page loses them
- The site was fast at launch and has grown heavier since
WHERE THE TIME ACTUALLY GOES
Almost every slow site we audit loses its seconds in the same three places.
Images & media
The heaviest thing on the page
Huge uploads served at full size, no modern formats, and video that loads whether it is watched or not. Correct sizing, compression and lazy loading usually produce the single biggest gain, and nobody can see the difference.
Scripts & third parties
Code that blocks the page
Chat widgets, tag managers, analytics, A/B tools and plugin scripts all compete with your content for the same moment. We measure what each one costs and load, defer or remove them accordingly.
Server & caching
The wait before anything renders
Slow hosting, uncached database queries and a bloated theme delay the very first byte. Proper caching, tuned queries and the right hosting fix a problem that no amount of front-end work can hide.
WHAT THE WORK INCLUDES
A speed project is measurement, then fixes in the order that helps most.
Prioritised findings
A written list of what is costing you time, ordered by impact and effort, so you can decide how far to go.
Front-end fixes
Images, fonts, CSS and JavaScript trimmed, sized and loaded in the right order.
Script & plugin audit
Third-party tags and plugins measured individually, then deferred or removed.
Server & caching
Hosting, caching layers and database queries tuned to cut time to first byte.
Verification
Before-and-after numbers on the same devices, plus monitoring so gains do not quietly disappear.
Most sites do not need rebuilding to be fast. They need their three heaviest problems removed.
Get a speed auditHOW A SPEED PROJECT RUNS
Five short stages, usually inside two or three weeks.
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01
Measure
Baseline on real devices and connections, plus field data from Search Console and analytics.
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02
Diagnose
We identify what is actually costing time, separating front-end weight from server delay.
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03
Agree the plan
A prioritised list with expected gain and effort, so you choose how far to take it.
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04
Fix
Changes applied on staging and verified one by one, so nothing breaks silently.
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05
Verify & monitor
Before-and-after numbers, then monitoring to catch regressions from new content or tags.
HOW LONG SPEED WORK TAKES
Most speed projects run 1–3 weeks. Heavier work — a hosting move or a theme rebuild — is quoted separately after the audit.
| Stage | Typical time | What you receive |
|---|---|---|
| Measurement | 1–2 days | Baseline scores on real devices, field data review |
| Diagnosis | 2–3 days | Prioritised findings with expected impact |
| Front-end fixes | 3–5 days | Images, fonts, scripts and CSS work |
| Server & caching | 2–4 days | Caching, queries and hosting configuration |
| Verification | 1–2 days | Before-and-after report, monitoring set up |
SPEED PROJECTS WE TAKE ON
Performance work rarely looks the same twice. These are the usual shapes.
Core Web Vitals fixes
Failing LCP, INP or CLS in Search Console, fixed and verified.
Store performance
Product and category pages on WooCommerce or Shopify, where slowness costs orders directly.
Plugin & theme clean-up
Removing accumulated weight from a site that was fast when it launched.
Hosting migration
Moving to hosting that suits your traffic, with caching configured properly.
Pre-launch tuning
Getting a new site fast before it goes live, rather than after complaints.
Ongoing monitoring
Monthly checks so new content and new tags do not undo the work.
WHAT WE OPTIMISE
We work on the platforms we build on, so fixes go deeper than plugin settings.
WordPress
Themes, plugins, queries and caching, including sites we did not build.
WooCommerce
Cart and account pages that cannot be cached the usual way.
Shopify
Theme weight, apps and image handling within Shopify’s limits.
Custom / headless
Bundle size, rendering strategy and CDN configuration.
WHAT SPEED WORK COSTS
Speed work is quoted after the audit, because that is when the size of the job is known. Many sites get most of their gain from a short, focused project rather than a rebuild.
Get your estimate- What moves the price
- How many templates need work, not how many pages exist
- Whether the theme or platform is the bottleneck
- Number of third-party scripts and plugins to untangle
- Whether hosting needs to change
- Store pages, which cannot be cached like normal pages
- Whether you want ongoing monitoring afterwards
RECENT WORK
CryptoFlow
Real-Time Crypto Trading Terminal
Active traders needed institutional-grade speed and cross-chain liquidity in one terminal, on a web app that stays readable while every number on screen keeps moving.
Read case study
Aura Premium Packaging
Luxury E-commerce Redesign
A premium skincare and packaging brand with a store that looked and felt nothing like the products it was selling — and a mobile experience that lost buyers at the checkout.
Read case studyRELATED SERVICES
Website Redesign
We rebuild slow, dated websites into fast, modern ones — better Core Web Vitals, clearer journeys and more enquiries, with your search rankings carried across carefully.
Learn moreWebsite Maintenance
Updates, backups, security monitoring, uptime checks and the small changes you need every month — handled by the team that builds websites for a living, not a support queue.
Learn moreWordPress Development
Custom themes, plugins and integrations on WordPress — lean, fast and structured so your team can edit pages confidently instead of being afraid to touch them.
Learn moreConversion Optimisation
Research, page work and testing that turn existing visitors into enquiries and orders — usually cheaper than buying more traffic, and the gains do not stop when the ad budget does.
Learn moreSITE SPEED QUESTIONS
What people ask before commissioning performance work.
Still have a question? Ask us on WhatsApp
Three measurements Google uses to judge experience: how quickly the main content appears (LCP), how soon the page responds to interaction (INP), and how much the layout shifts while loading (CLS). They are a proxy for whether a page feels fast and stable.
Speed is one ranking signal among many, so it rarely transforms rankings on its own. What it reliably improves is how many visitors stay and convert, which is usually worth more than the ranking change.
Usually not. Most sites get the majority of their improvement from images, scripts and caching. We only recommend a rebuild when the theme or platform itself is the bottleneck, and we say so after measuring.
Lab scores vary with network, device and server load. That is why we measure on consistent real devices and also look at field data from real visitors, which is what Google actually uses.
Yes, though stores need a different approach: cart, account and checkout pages cannot be cached like ordinary pages, so the work focuses on queries, object caching and hosting.
We give an expected range after the audit rather than a promise beforehand. The honest answer depends on what is slowing it down, and the audit is what tells us.
No. A speed project keeps the design as it is. If the design itself is the problem — huge hero videos, for example — we will tell you and let you decide.
Only if nothing undoes it. New tags, large image uploads and new plugins all add weight over time, which is why we offer monitoring as part of a care plan.
Yes, most speed projects are on sites built by someone else. We document what we change so your team or your developer can follow it.
The audit usually starts within a week, and the whole project is normally done inside two to three weeks.
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