Audit before design
Analytics, search data, speed tests and a page-by-page review tell us what is losing you enquiries — so decisions are based on evidence, not taste.
03 / Services
Redesign a site that is costing you enquiries
We rebuild slow, dated websites into fast, modern ones — better Core Web Vitals, clearer journeys and more enquiries, with your search rankings carried across carefully.
- Projects delivered
- 50+
- Years of experience
- 10+
- Countries served
- 15+
- Typical timeline
- 4–8 wks
A REDESIGN IS NOT A NEW COAT OF PAINT
Most websites do not fail because they look old. They fail because they take too long to load, bury the one thing a visitor came for, and make it hard to get in touch. A redesign that only changes colours and photographs leaves all of that in place — the site looks newer and still produces the same number of enquiries.
So we start by finding out what is actually going wrong. That means looking at your analytics to see where people leave, testing real page speed on a mid-range phone, checking which pages bring in search traffic today, and reading the site the way a first-time visitor would. Only then do we decide what to keep, what to rewrite and what to remove.
The second half of the job is protecting what already works. A redesign done carelessly can wipe out years of search rankings overnight. We keep URLs where we can, redirect the ones that change, carry over titles and descriptions, and monitor traffic after launch — so the new site starts from where the old one left off, not from zero.
SIGNS IT IS TIME TO REDESIGN
A site does not have to be broken to be costing you money. If several of these are true, a redesign usually pays for itself in enquiries.
Ask for an audit- Common warning signs
- Pages take more than three seconds to load on a phone
- Traffic is steady but enquiries have been falling
- The site was built for desktop and squeezed onto mobile later
- Simple edits need a developer, so the content never changes
- It runs on an old theme or plugins with no security updates
- You avoid sending the link to prospects because it looks dated
WHAT THE AUDIT LOOKS AT
Before anything is designed, we find out what is actually losing you enquiries.
Speed
How it performs on a real phone
We test Core Web Vitals on a mid-range device and a normal connection, not on a fast laptop. Images, fonts, third-party scripts and hosting are measured separately, so you get a list of what to fix in order of impact rather than a vague score.
Behaviour
Where visitors give up
Analytics show which pages bring people in, where they leave and which journeys never reach the contact form. This is usually where the biggest wins hide — often in two or three pages rather than the whole site.
Search
What you cannot afford to break
We list the pages that earn your search traffic today and map every URL before anything moves. That map is what protects your rankings through the rebuild, and it is written before a single design is approved.
WHAT A REDESIGN COVERS
Every redesign project includes these, whether we rebuild the whole site or rework part of it.
Core Web Vitals work
Images, fonts, scripts and hosting tuned until the site loads quickly on a normal phone, which is what Google actually measures.
Clearer journeys
Navigation, page structure and calls to action reworked so the next step is obvious on every page.
Modern, on-brand design
A current look that fits your brand, designed for the content you really have rather than placeholder text.
SEO-safe migration
URL mapping, redirects, metadata, schema and sitemaps handled properly, with rankings monitored after launch.
A CMS your team can use
Cleanly structured pages and fields, so your team can update the new site without breaking the design.
A redesign that ignores your search rankings can undo years of work in a single afternoon.
Ask for an auditHOW A REDESIGN RUNS
Six stages, with a clear decision point after the audit.
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01
Audit
Analytics, search performance, speed tests and a page-by-page review, written up as findings you can read and question.
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02
Plan & scope
We agree what to keep, rewrite or remove, map old URLs to new ones, and set a fixed estimate and timeline.
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03
Structure & wireframes
New page structure and templates, designed around the journeys that actually produce enquiries.
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04
Design
Visual design for every template, on desktop and mobile, approved before development starts.
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05
Build & migration
The new site is built, content migrated, redirects created, and everything tested on a staging link.
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06
Launch & monitoring
We launch, verify redirects and tracking, and watch rankings and traffic for the first weeks after go-live.
HOW LONG A REDESIGN TAKES
Most redesigns run 4–8 weeks. Large sites with hundreds of pages or a platform change take longer, and the audit tells us which one you are before any commitment.
| Stage | Typical time | What you receive |
|---|---|---|
| Audit | 1 week | Written findings, priorities and recommendations |
| Plan & scope | 2–4 days | Scope, URL map, fixed estimate, timeline |
| Structure & wireframes | 1 week | New sitemap and wireframes for key templates |
| Design | 1–2 weeks | Designed templates, desktop and mobile |
| Build, migration & launch | 2–3 weeks | Staging review, redirects, live site, post-launch checks |
REDESIGN PROJECTS
Not every site needs the same treatment. These are the shapes a redesign usually takes.
Full rebuild
A new design and a new build on a modern stack, when the current site is beyond repair or on outdated software.
Design refresh
Keeping the structure and platform, updating the look, typography and key templates — the quickest way to look current.
Speed-only project
No visual change: images, scripts, caching and hosting fixed until the site passes Core Web Vitals.
Replatforming
Moving from an old CMS, a builder or hand-coded pages to WordPress or a headless stack, with content migrated.
Conversion redesign
Reworking the pages that matter — services, pricing, contact — around one clear action, and measuring the result.
Rescue projects
Taking over a half-finished or abandoned build, auditing what exists, and finishing it properly.
WHAT WE REBUILD ON
We choose the platform for your team, not for our convenience, and tell you what each option means for cost and maintenance.
WordPress
The usual choice when your team publishes often and wants to edit pages without a developer.
Headless / Next.js
When speed is the priority or the site has to talk to other systems.
Shopify / WooCommerce
When the redesign also involves selling, so the store and the content live together.
Your current stack
Sometimes the fastest win is fixing what you have. If that is true, we will say so.
WHAT A REDESIGN COSTS
A redesign is usually quoted after the audit, because that is when we know whether you need a rebuild or a focused fix. If the audit shows your current site can be saved, we will tell you — that conversation is cheaper for both of us than an unnecessary rebuild.
Get your estimate- What moves the price
- How many pages and templates need designing
- Whether content is reused, rewritten or newly created
- A platform change and the data migration that comes with it
- How many URLs change, and the redirect work involved
- Integrations that have to be rebuilt or reconnected
- How much performance work the current site needs
RECENT WORK
Aura Premium Packaging
Luxury E-commerce Redesign
A premium skincare and packaging brand with a store that looked and felt nothing like the products it was selling — and a mobile experience that lost buyers at the checkout.
Read case study
Pulse Telehealth
HIPAA-Compliant Telehealth Platform
Clinicians were juggling disconnected tools for patient vitals, appointments and notes — under rules that leave no room for improvisation.
Read case studyRELATED SERVICES
Performance Optimisation
Core Web Vitals, page speed and server tuning for WordPress, WooCommerce and Shopify — measured on mid-range devices and real connections, not on a developer’s laptop.
Learn moreWebsite Design & Development
We design and build custom websites on WordPress or a modern headless stack — fast to load, easy for your team to manage, and built around one job: turning visitors into enquiries.
Learn moreConversion Optimisation
Research, page work and testing that turn existing visitors into enquiries and orders — usually cheaper than buying more traffic, and the gains do not stop when the ad budget does.
Learn moreWebsite Maintenance
Updates, backups, security monitoring, uptime checks and the small changes you need every month — handled by the team that builds websites for a living, not a support queue.
Learn moreREDESIGN QUESTIONS
What clients ask before committing to a rebuild.
Still have a question? Ask us on WhatsApp
Not if the migration is handled properly. We keep URLs where possible, redirect every page that changes, carry over titles, descriptions and schema, and monitor search traffic after launch so any issue is caught within days.
That is what the audit answers. We look at speed, analytics, search data and the site itself, then tell you honestly whether a focused fix will do the job or a rebuild is the better investment.
Yes. Most redesigns reuse a large part of the existing content, edited where it is unclear. We migrate it for you rather than asking you to copy and paste pages.
No. If your current platform works for your team, we rebuild on it. We only recommend a change when the platform itself is the reason the site is slow or hard to maintain.
There is no planned downtime. We build and test on staging, then switch over — usually outside your busy hours — and watch closely for the first hours afterwards.
Page speed and Core Web Vitals, analytics and behaviour, search performance and indexing, mobile usability, and a page-by-page review, written up with priorities you can act on with or without us.
Yes. A speed-only project keeps your current look and fixes images, fonts, scripts, caching and hosting. It is often the quickest measurable win.
Yes. We set up clean, clearly labelled fields in the CMS and run a handover session, so everyday edits do not need a developer.
We keep a full backup of it, and it stays available on staging for a while after launch so nothing is lost in the move.
Often, yes. We can do the design and hand over files, or work alongside an in-house team, as long as responsibilities are clear from the start.
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