Funnel & analytics review
We check that tracking is even correct first — broken analytics is the most common reason a business thinks it converts badly.
09 / Services
Get more from the traffic you already have
Research, page work and testing that turn existing visitors into enquiries and orders — usually cheaper than buying more traffic, and the gains do not stop when the ad budget does.
- Projects delivered
- 50+
- Years of experience
- 10+
- Countries served
- 15+
- Typical project
- 3–6 wks
TRAFFIC IS RENTED CONVERSION IS OWNED
Every business that advertises eventually hits the same wall: traffic costs more each year, and the site converts the same small percentage it always did. Buying more visitors treats the symptom. Fixing what happens after the click treats the cause — and unlike ad spend, an improvement to your landing page keeps working next month for free.
Conversion work is not about moving a button or picking a different shade of red. It is about finding the specific reasons people leave: a price nobody can find, a form that asks for too much, a delivery promise that is missing, a page that makes a visitor feel like they are not the customer it was written for.
We find those reasons with data and observation rather than opinion, fix the biggest ones first, and measure what changed. On lower-traffic sites that means careful research and clear before-and-after tracking; on higher-traffic sites it can mean proper A/B tests. Either way you get a list of changes with reasons attached, not a redesign because someone got bored.
SIGNS CRO IS WORTH MORE THAN ADS
If several of these are true, spending on the site will out-perform spending on traffic.
Ask for a conversion review- Common warning signs
- Ad costs keep rising and enquiries do not
- Plenty of traffic, very few form submissions or orders
- Visitors reach the checkout or form and abandon it
- Sales keep answering the same question the site should answer
- Nobody can say what your conversion rate actually is
- A recent redesign looks better but performs worse
HOW WE FIND WHAT IS BROKEN
Three sources of evidence, because any one of them on its own is misleading.
Numbers
Where people drop out
Analytics and funnel data show which steps lose the most people and which pages waste the most traffic. That tells us where to look, though not yet why — numbers show the leak, not the reason for it.
Behaviour
What they actually do
Session recordings, scroll and click data show the hesitation: the form field people retype, the price they hunt for, the section everyone scrolls past. This is usually where the real problem becomes obvious.
Words
What they are not being told
Support tickets, sales calls and reviews tell you the questions your pages fail to answer. Answering them on the page removes doubt at the moment it appears, and that is often the cheapest win available.
WHAT THE WORK INVOLVES
A conversion project is evidence, then changes, then proof that the changes worked.
Behaviour research
Recordings, heatmaps and scroll data on the pages that carry your traffic and your revenue.
Prioritised fix list
Every issue written down with the evidence behind it, ordered by likely impact and effort.
Page & copy rework
Rewriting and redesigning the pages that matter, around the questions visitors actually have.
Speed & friction
Slow pages and long forms are conversion problems, so they get fixed as part of the same job.
Testing & measurement
A/B tests where traffic allows, before-and-after measurement where it does not.
Doubling your conversion rate is the same as doubling your ad budget — except you only pay for it once.
Get a conversion reviewHOW A CRO PROJECT RUNS
Five stages, and you see the evidence before anyone touches a page.
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01
Check the tracking
Before conclusions, we verify that analytics, events and goals are recording what everyone assumes they record.
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02
Research
Funnel analysis, behaviour recordings and a review of the questions customers keep asking.
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03
Prioritise
A written list of problems with evidence, expected impact and effort, so you decide what is worth doing.
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04
Change
Copy and design reworked on the highest-value pages, built and shipped on staging first.
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05
Measure
A/B tests where traffic supports them, before-and-after comparison where it does not — reported honestly, including what did not work.
HOW LONG CRO WORK TAKES
A first project usually runs 3–6 weeks. Testing is then an ongoing cycle rather than a one-off job, if your traffic justifies it.
| Stage | Typical time | What you receive |
|---|---|---|
| Tracking check | 2–3 days | Verified analytics, events and goals |
| Research | 1–2 weeks | Funnel findings, recordings, customer questions |
| Prioritised plan | 2–3 days | Ranked list of changes with the evidence |
| Changes | 1–2 weeks | Reworked pages, copy and forms on staging |
| Measure & report | 1 week+ | Test results or before-and-after comparison |
WHERE CRO PAYS OFF
The situations where conversion work usually returns more than the same money spent on ads.
Paid traffic landing pages
When clicks are expensive, a better landing page lowers your cost per enquiry immediately.
E-commerce checkouts
Add-to-cart is high, completed orders are not — usually fixable without touching the product.
Lead generation forms
Long, intimidating forms that ask for everything before giving anything.
Service & pricing pages
Pages where buyers decide whether to enquire, often missing the one answer they need.
Signup & trial flows
Where product businesses lose people between interest and first use.
Post-redesign recovery
When a redesign looked better and converted worse, and nobody knows why.
WHAT WE WORK WITH
We work inside whatever you already run, and we do not need a rebuild to start.
WordPress & WooCommerce
Landing pages, service pages, checkout and forms.
Shopify
Product, collection and cart pages, within theme and app constraints.
Custom & headless
React or Next.js front ends, with testing wired in properly.
Analytics tools
GA4, Search Console, heatmaps and recordings — checked before they are trusted.
WHAT CRO COSTS
A first conversion project is quoted as a fixed piece of work after a short call. Ongoing testing is usually monthly, and only worth it once your traffic is high enough for results to mean something.
Get your estimate- What moves the price
- How many pages or steps are in scope
- Whether analytics needs fixing before research can start
- How much copywriting the changes need
- Whether the platform makes testing easy or awkward
- Whether you want one project or an ongoing cycle
- How much development the agreed changes require
RECENT WORK
Aura Premium Packaging
Luxury E-commerce Redesign
A premium skincare and packaging brand with a store that looked and felt nothing like the products it was selling — and a mobile experience that lost buyers at the checkout.
Read case study
Nexus AI
Investor-Ready AI SaaS MVP
A founding team needed a working product to put in front of investors — without an in-house engineering team and without a year of development.
Read case studyRELATED SERVICES
Website Redesign
We rebuild slow, dated websites into fast, modern ones — better Core Web Vitals, clearer journeys and more enquiries, with your search rankings carried across carefully.
Learn morePerformance Optimisation
Core Web Vitals, page speed and server tuning for WordPress, WooCommerce and Shopify — measured on mid-range devices and real connections, not on a developer’s laptop.
Learn moreE-commerce Development
We design and build Shopify and WooCommerce stores with fast product pages, a checkout that works on a phone, and the payment, shipping and inventory tools running quietly behind it.
Learn moreWebsite Design & Development
We design and build custom websites on WordPress or a modern headless stack — fast to load, easy for your team to manage, and built around one job: turning visitors into enquiries.
Learn moreCONVERSION QUESTIONS
What businesses ask before starting conversion work.
Still have a question? Ask us on WhatsApp
It depends entirely on your industry, price point and traffic source, so any published benchmark is close to meaningless for your business. The number that matters is your own today compared with your own after the work.
For A/B testing you need a reasonable volume of conversions, not just visits. Below that, research-led changes with careful before-and-after measurement still work well, and that is what most of our clients start with.
We do not promise a percentage before looking, and you should be cautious of anyone who does. After the research we tell you which problems are worth fixing and what we expect each to be worth.
No. Most of the gain comes from clarity — what you sell, what it costs, what happens next — and from removing friction like long forms and slow pages. Button colours are an internet myth.
Usually yes, because wording is where most of the improvement lives. We write it with you, using the language your customers already use.
Yes. We work inside whatever platform you run; no rebuild is needed to start.
Either an A/B test, or a clean before-and-after comparison with tracking verified first. We also report changes that made no difference, because that is information too.
It is the first thing we fix. Broken or double-counted tracking is the most common reason a business misjudges how well its site performs.
A redesign changes everything at once, which makes it hard to know what helped. CRO changes specific things for specific reasons and measures each one.
Yes. We document the research, the reasoning and the process so your team can keep running the cycle after the project ends.
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