AI on Shopify: where it earns its keep in a store
Product descriptions, search, support and recommendations are the four places AI tends to pay for itself on Shopify. What to try first, what to measure, and what to leave alone.
Read articleNotes on building better websites
Practical writing about websites, online stores and performance — the same advice we give clients on a first call, without the sales pitch.
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AI in WordPress: what actually helps, and what just adds plugins
Where AI genuinely saves an editorial team time inside WordPress — drafting, alt text, internal linking, moderation — and where it quietly adds cost, risk and another plugin to maintain.
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Seven things to check before you redesign your website
The homework that prevents the most expensive outcome: a prettier site that converts worse than the one it replaced.
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Core Web Vitals, explained without the jargon
What LCP, INP and CLS actually measure, why your PageSpeed score keeps changing, and what is worth fixing first.
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What a business website really costs — and what drives the price
Why website quotes vary so much, what actually drives the cost, and which corners are safe to cut.
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WordPress or Shopify: which one should you actually build on?
An honest comparison of WooCommerce and Shopify for business owners — costs, control, SEO and what each one is genuinely good at.
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